The Endowed Professor of Doing Good Values at George Mason University, Prof. Gregory Unruh, is dedicated to researching and promoting education within the areas of the thirteen values in the Doing Good Model. This is a unique initiative of Shari Arison and George Mason University.

"There are sustainability issues that — even if your organization can’t bring anything differentiating to the problem or solution — still merit strategic consideration," says Prof Unruh. In his recent article, published in the prestigious management journal MIT Sloan Management Review, he suggests a three-question framework for identifying the most strategic sustainability issue for companies and organizations.

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