Shari Arison launched her New York Times bestseller Activate Your Goodness in a celebratory book-signing event at ABC Studios NYC in March, 2013. Coinciding with her annual global initiative Good Deeds Day, a grand kickoff event was also held at the venue, in partnership with ABC Network and with the participation of local and national US volunteering organizations.

Shari Arison was interviewed by ABC Network's 13 News to discuss the power of doing good for one's self, the community, and country, where she said "I truly believe that if we, all of us, start to think good, speak good and do good, we will have a critical mass of good in the world."

In her book, Shari Arison shares her understanding that even a small and simple act of kindness can spread, in a world that is seemingly so hardened by our time. As more and more people focus on good, and act upon it in any way they choose, all the individual gestures of goodwill, and the many good deeds done for the benefit of others, will amass together to a unified collective of goodness worldwide.