Changing the world one good deed at a time, Shari Arison discussed with NBC 10 News her new book Activate Your Goodness, launched in the US together with Good Deeds Day, on March 10, 2013.

Both this book and global social initiative share the positive theme that every person can do a good deed for the benefit of others, from volunteering for a cause to just a simple smile that brightens someone else's day. Shari Arison' motto Think good, Speak good, and Do good can create a critical mass that focuses on good.