The magazine Chief Executive posted a blog written by Arison Investments Chairman and CEO, Efrat Peled, on how authenticity of businesses can be built and maintained by the workforce itself.

"Employees, who have their own opinions, intimate experiences and their own platforms through social media, can be your best brand ambassadors," Peled says, and illustrates four key steps for executives to engage their employees in a way that grows the business for the long-run - through values.

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