Salt of the Earth was a private subsidiary of Arison Investments until it was sold to Fortissimo Capital in January  2019.

Salt of the Earth is Israel’s leading producer of salt since 1922, Salt of the Earth serves consumer, industrial, and agricultural markets. The company strives to innovate and focuses on developing new products in response to customer needs and future challenges.

With the value of Vitality guiding its activities in Israel and its export markets, Salt of the Earth produces sea salt in a natural and clean process of solar vaporization of Red Sea water in Eilat and Mediterranean Sea water in Atlit. It has become an integral part of the fabric of life in the towns of Atlit and Eilat, providing employment and contributing to the community.

Salt of the Earth’s sustainability approach is inseparable from the company’s overarching philosophy. Since 2012, it has been participating in the Global Reporting Initiative (GRI), publishing annual sustainability reports. In 2013, Salt of the Earth was the first Israeli company to submit its report in compliance with the new GRI G4 standards, and in 2016 was one of the first to implement the new SRS standard.

On Salt of the Earth's senior management, is CEO Dovik Tal.

For more, check out the Salt of the Earth website

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